Suppose you want to buy a car, specifically from Maruti Suzuki, you have budget of around 4 lakhs. Options you have before you are Alto 800 or Alto K10. Now here is the beginning of the whole trap- if you say to the salesman that you can extend your budget by little bit, you are standing at the gate of a maze, comprising of a big range of cars with prices close to each other.
First option you will be shown is Spresso. A car with SUVish look and engine from K10 series, price starting from 4 lakhs going upto little more than 5 lakhs. So extending youe budget by around 50,000, you have a mid-variant of this little SUV. But now that you are paying 4 and a half lakhs, you can have much better looking car with good suspension, Celerio if you extend your budget a little budget. But you don't have only one car in this price segment, you have another car which has been the best-seller for a really long time, WagonR. Both WagonR and Celerio are priced same, so considering good resale value, you go with WagonR. You are thinking that you made a good choice by increasing your budget a little bit, but you are not done yet. Another good car at somewhat similar price is Ignis, a compact car with more than enough ground clearance and more than enough performance for long drives as well. Fine, you increased your budget again a little bit and you are happy about that. But now comes the best-selling hatchback with stylish looks and great driving pleasure, Swift.
Swift has been the best-selling hatchback from Maruti Suzuki and is priced at around 5.15 lakhs and you get enough features when buying a mid-variant of around 6 lakhs but then you get the choice of premiumness, Baleno. Baleno is the best selling premium hatchback of India and the design is really good, so you think, why not. So Baleno is decided. No more cars, right? Wrong. Now comes the best selling car of year 2019, Dzire. A sub-compact sedan with amazing ride quality and good looks will make you fall in love with the car.
So, you went for Alto, and you came back with Dzire, a car almost twice the price of Alto. That means if you don't have a fixed budget, you may fall into this trap. This is an excellent strategy by Maruti Suzuki, giving competition to its own cars, and it keeps you into the showroom unless you buy one or you are so confused that you decide to go with another brand.
First option you will be shown is Spresso. A car with SUVish look and engine from K10 series, price starting from 4 lakhs going upto little more than 5 lakhs. So extending youe budget by around 50,000, you have a mid-variant of this little SUV. But now that you are paying 4 and a half lakhs, you can have much better looking car with good suspension, Celerio if you extend your budget a little budget. But you don't have only one car in this price segment, you have another car which has been the best-seller for a really long time, WagonR. Both WagonR and Celerio are priced same, so considering good resale value, you go with WagonR. You are thinking that you made a good choice by increasing your budget a little bit, but you are not done yet. Another good car at somewhat similar price is Ignis, a compact car with more than enough ground clearance and more than enough performance for long drives as well. Fine, you increased your budget again a little bit and you are happy about that. But now comes the best-selling hatchback with stylish looks and great driving pleasure, Swift.
Swift has been the best-selling hatchback from Maruti Suzuki and is priced at around 5.15 lakhs and you get enough features when buying a mid-variant of around 6 lakhs but then you get the choice of premiumness, Baleno. Baleno is the best selling premium hatchback of India and the design is really good, so you think, why not. So Baleno is decided. No more cars, right? Wrong. Now comes the best selling car of year 2019, Dzire. A sub-compact sedan with amazing ride quality and good looks will make you fall in love with the car.
So, you went for Alto, and you came back with Dzire, a car almost twice the price of Alto. That means if you don't have a fixed budget, you may fall into this trap. This is an excellent strategy by Maruti Suzuki, giving competition to its own cars, and it keeps you into the showroom unless you buy one or you are so confused that you decide to go with another brand.
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